"Life is like running a marathon. Brushing your teeth is an everyday routine and is directly related to your lifestyle. New Crest will guide you, running next to you to bring a healthy and confident smile until you finish your life marathon." New Crest is targeting people who practice healthy routines such as eating right and exercising often. It can be easily marketed to a wide range of people, who want to pursue happiness and well being by their own task of achievement.