Branding, Package Design / Mentor: Andrew Gibbs & Jessica Deseo
"Kirkland Signature" is Costco's private label. It is found at Costco's website, Costco warehouses, and Amazon.com, and is trademarked by the company. The challenge is to create a better solution for their package design and freshen the brand. The new Kirkland brings joy and wonder back into the home for those who appreciate a more refined lifestyle which will elevate the atmosphere and stimulate the senses. Kirkland presents consumers with boundless opportunities to discover unexpected moment. This is the new Kirkland Signature, Live with us.