Sephora Clinic is a new skin care line for Sephora. By utilizing digital technologies, customers can manage their skin condition in a smart and easy way, so they can keep their skin fresh. They will have an interactive experience from the Sephora store to their home. Customers will interact with technologies in packaging, retail, app, and smart watch. Sephora Clinic can easily be marketed to a wide range of people but the specific target group is millennials.